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The story starts in Switzerland, from small beginnings in Zürich, Switzerland, On set out in 2010 with a big ambition: to change the running world. In the years since, On has been embraced into the hearts, and onto the feet, of more than 3 million runners in over 50 countries. And there's no sign of slowing down.
Here at Velo Runner, we love On. Peter, the company director, first started running in On after suffering from a recurring Achilles injury and wanted a shoe that promoted a natural running gait.
Since then he has been seen running in races in the Flyer (Stafford Half Marathon) the On Cloud X (Jenson Button Tri and Alsager 5) and the Cloud Ace (Manchester Marathon). Currently running in the Cloud Stratus as an easy run shoe hiking in the Peaks and the Lakes in the On Cloud Rock Waterproof or hitting the trails in On Cloud Venture Peak, it's probably his favourite shoe.
On also have a fantastic range of apparel including store favourites for men and women in the shorts, the weather jacket and the weather shirt,
The joke in store is that eventually, everyone buys the weather shirt and then tells us it the best running shirt they have ever purchased.