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GENESIS - A LIFE WITHOUT BIKES IS NO LIFE AT ALL

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BUY NOW PAY LATER WITH KLARNA
3 INTEREST-FREE PAYMENTS

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The best riding is off the beaten track, on that road – or path – to who knows where. 

OUR BIKES WILL FULFILL YOUR CURIOSITIES AND MAKE YOU REMEMBER WHY GOING FOR A RIDE IS ONE OF LIFE'S MOST BRILLIANT EXPERIENCES.

Ever since, we’ve been making bikes that make you dream of your next adventure – whether that’s a continent crossing epic, or the daily commute. A Genesis really can do it all.

At Genesis we're immensely proud of our history and the number of riders we have helped to realise their adventurous dreams over the years. We've helped riders cross continents, break borders and break records and they too have helped show the world the power of the bicycle and human determination.

We're incredibly fortunate to once again be supporting a collection of fantastic like-minded individuals who are helping to tell our story. We hope they inspire you as much as they inspire us.