VeloRunner Cycle Club - Start of a New Era
- Peter Jeffers
- 16 hours ago
- 15 min read
Updated: 17 minutes ago
If you have felt like local riding has gone a bit stale, you are not alone. You want more than a random group ride, you want a Cycle club that feels modern, friendly, and actually supports the way you ride right now.
VeloRunner Cycle Club is built for real riders, not just racers in tight circles. You will feel at home here whether you love smooth road miles, long gravel adventures, or you are just getting into cycling and need a bit of guidance and crew support.
This new era starts with a fresh identity and real structure. You will ride in a new Level Velo designed VeloRunner jersey that looks sharp and feels fast, and your club will be fully registered with British Cycling, with all the protection, recognition, and race or event access that comes with it.
You will have proper adventures to look forward to, not just the same loop every Sunday. Think the Pearsons Store gravel bike two-day bikepacking trip, a factory visit, our St Patrick's Day Liverpool Ride with stops at Paul McCartney's house and Strawberry Fields, a Commonwealth Ride, two mini Pearsons Sportives with a pizza evening, plus our now regular gravel rides.
On top of the community, you will get real value. Members enjoy a Half Price Silver service, so your bike gets looked after as well as you do, and you can keep reading to see how the rides, perks, and support all come together to make VeloRunner Cycle Club feel like a genuine new start.
What Makes VeloRunner Cycle Club Different From Other Clubs?
You have plenty of options if you just want to show up, ride, and go home. VeloRunner Cycle Club is for you if you want more than that. You get a mix of structure, support, and fun that feels organized but never stiff or exclusive.
This is a Cycle club where you can show up as you are, find people who ride like you, and grow at your own pace. You get real-world support, real-world perks, and a group that wants you to enjoy the ride as much as the result.
A cycle club built for real people, not just elite racers
You do not have to be fast, super fit, or kitted out like a pro to feel at home in VeloRunner Cycle Club. The whole setup is built around real riders who have jobs, families, busy weeks, and different goals.
On every ride, the club focuses on:
No-drop rides so you are not left on your own if you are tired or slower that day.
Different pace groups so you can choose what feels right, from steady social to harder training.
Clear routes and expectations shared before the ride, so you know what you are signing up for.
If you are new to group riding, you get help, not judgment. More experienced members give you tips on:
Riding in a group safely
Hand signals and basic group etiquette
Pacing, eating, and drinking so you feel better on longer rides
A friendly cycling community where you actually know people’s names
Some group rides feel like everyone disappears the moment the wheels stop. VeloRunner Cycle Club is the opposite. You are joining a community, not just a route on a calendar.
On the road or trail, rides are built around:
Conversation, not just chasing speed
Regular coffee stops where you can sit down, laugh, and swap stories
Shared goals, like building up to your first 50, 60 0r even 100 miles, or perhaps one of the foriegn trips to Italy or Majorca
Motivation: It is easier to ride on a grey morning when you know friends are waiting.
Consistency: Regular faces and regular rides keep you in a routine without feeling forced.
Belonging: You feel part of something, not just a number on a sign-in sheet.
You join VeloRunner Cycle Club for the riding, but you stay because these people start to feel like your cycling crew.
A fresh look with the new Level Velo jersey
A new era needs a fresh look, and that is exactly what you get with the new Level Velo designed club jersey. It is more than just a top to ride in. It is a clear sign that this Cycle club is moving forward with style and intention.
The jersey is designed to balance style, comfort, and visibility:
Clean, modern lines that look sharp in photos and on the road
Bold, readable branding so other riders and drivers can spot you
High-contrast colors that stand out in low light and typical British weather
On the practical side, you get:
Soft, breathable fabric that works on longer rides and changeable days
A fit that feels supportive but not super aggressive race-tight
Pockets that sit right and do not sag when you load them with snacks, tools, or your phone
When you show up and see a group of riders all in the same VeloRunner jersey, it instantly feels like a proper club. You feel part of a team, whether you are spinning easy at the back or driving the pace on the front.
That shared kit does a few subtle things for you:
Builds identity: You do not just say you are in a Cycle club, you look like it.
Boosts confidence: It is easier to join new rides when you match the group visually.
Supports safety: A block of matching, visible jerseys is easier for drivers to see and give space to.
The jersey ties into the wider identity of VeloRunner Cycle Club as a British Cycling registered club. You are riding in a kit that links to proper structure, official recognition, and organized events. It looks good, feels good, and tells the world that you are part of something active, current, and growing.
Why British Cycling Registration Matters For You
When you join a Cycle club, you are not just looking for people to ride with. You want to know the club is safe, organized, and taken seriously. That is where British Cycling registration comes in for VeloRunner Cycle Club.
Being fully registered with British Cycling gives structure to everything you do. It shapes how rides are run, how leaders are trained, and how the club looks after you on the road or trail.
Extra peace of mind with a fully registered cycle club
A British Cycling registered Cycle club has to meet clear standards. That might sound a bit dull at first, but it is exactly what gives you peace of mind when you clip in.
Registration usually means:
A clear club structure with named roles and responsibilities
Policies for safeguarding, equality, and behavior
Proper ride planning and risk awareness
For you, that turns into simple, everyday benefits.
You know who is running things, who to speak to, and how decisions are made. Club leaders follow good practice instead of making it up as they go. That includes how groups are formed, how fast rides go, and how new riders are supported.
That is part of why your calendar with VeloRunner Cycle Club is so full. Big days out like the Pearsons Store gravel bike two-day bikepack trip, the factory visit, the St Patrick's Day Liverpool Ride with visits to Paul McCartney's house and Strawberry Fields, the Commonwealth Ride, and the two mini Pearsons Sportives all sit on top of a strong base of regular gravel rides.
British Cycling support helps the club:
Plan routes that suit different levels
Put basic risk assessments in place
Keep group sizes sensible and safe
There can also be extra benefits through British Cycling, such as:
Access to guidance on group riding and safety
Links to training for anyone who wants to help lead or coach
Information about insurance options for riders and clubs
You might choose to take out your own British Cycling membership, or you might simply enjoy the benefits the club gains through being part of that network. Either way, you are riding within a structure that has your back.
All of this sits alongside the other perks you get with VeloRunner Cycle Club, like your half-price Silver service to keep your bike running smoothly, and the smart new Level Velo jersey that puts you in a clear, visible, modern kit. Add British Cycling registration on top, and you are not just joining a casual group. You are stepping into a Cycle club that is connected, supported, and ready to help you grow as a rider.
Club Rides That Turn Miles Into Memories
When you join a Cycle club, you want more than just training miles. You want days that stick in your mind, routes you talk about for weeks, and stories that only make sense to other riders. That is exactly what these VeloRunner Cycle Club rides give you. Each one has a clear theme, a shared goal, and the kind of details that turn a normal ride into something you will look back on as a highlight of your year.
Pearsons Store Gravel bike two-day bikepacking adventure
The Pearsons Store gravel bike two-day bikepacking trip feels like a mini holiday packed into a weekend. You roll out from, or link up with, Pearsons Store and head straight into mixed terrain that keeps things interesting from the first mile.
Day 1 - Travel to Pearsons - Factory Tour - Ride Out
You meet the people behind the kit you use. They share stories about design choices, failures, successes, and what they are working on next. It brings your bike to life in a new way. That carbon bar or handmade wheelset stops being just a part and starts to feel like someone’s work and pride.
After the tour, there is time to hang out, grab a drink or snack, and talk about what you have seen. Then you roll out together, with a route that lets your brain and legs settle. By the time the Sun sets , you have had a full day of riding, learning, and social time in one neat package.
You can expect a blend of quiet lanes, farm tracks, bridleways, and flowing gravel. The pace sits in that sweet spot, steady enough to chat, but with enough effort to feel like a proper day out. No one gets left behind. Groups move together, regroup after tricky sections, and look out for each other when bags feel heavy and legs get tired.
The overnight stop is where it really starts to feel like a break from normal life. You unpack your bike, clean up, then share a meal with everyone who has just ridden the same route. Stories from the day start to bounce around the table. You compare setups, favorite sections, and the low points that are already turning into jokes.
Day 2
The next morning, you wake up, load the bike again, and roll out for day two. It feels lighter, even if the route still asks a bit from your legs. You are not just heading home. You are finishing a shared adventure that started back at Pearsons Store and now has its own place in your memory.
If you are new to bikepacking, you get support at every step:
Help with what to pack and how to load your bike
Advice on gear, from bags and lights to clothing and spares
Guidance on pacing so you do not burn all your matches in the first few hours
You do not need to be an expert. You just need to be curious and ready for two days that feel very different from a normal Saturday Store ride.
St Patrick’s Day Liverpool ride with music history stops
The St Patrick’s Day Liverpool ride adds color and music to your club calendar. You ride in and around the city with a bit of green in your kit or on your bike, which gives the whole day a light, festive feel.
City riding is planned carefully. The route sticks to safer roads, cycle paths, and quieter links where possible. Ride leaders keep groups tidy, use clear signals, and build in stops so no one feels rushed. You get the buzz of riding through a famous city without the stress of trying to figure it all out yourself.
The real magic comes from the music history stops. You visit Paul McCartney’s house and Strawberry Fields, which gives the ride a strong Beatles thread running through it. You are not just pedaling past; you are stopping, looking around, and taking in places you have probably seen on screen or heard about in songs.
This makes the ride feel like a moving tour:
You cover real miles and still get a solid workout
You learn a bit about the city’s music and culture
You share the day with people who enjoy the same mix of bikes and stories
By the end, you have had a St Patrick’s Day that blends celebration, history, and safe city riding into one memorable club day out.
Commonwealth Ride to celebrate shared routes and stories
The Commonwealth Ride taps into a bigger idea: shared routes, shared stories, and a shared sense of occasion. The route can link landmarks, parks, or areas tied to Commonwealth history or culture, creating a themed loop that feels special from the start.
You are not just ticking off miles. You are riding with a clear purpose. The group might pass memorials, community centers, or areas with strong links to different Commonwealth countries. Each stop or key point gives you a chance to reflect on how many backgrounds and stories sit inside one Cycle club.
This ride is all about:
Togetherness, with riders of different speeds and backgrounds all aiming for the same finish
Culture, as you connect the map on your GPS to real places and communities
Occasion, because it feels like a proper event, not just “the usual Sunday”
It also gives you a clear goal to train for. You can build up with regular rides, gravel days, and shorter events, all pointing toward the Commonwealth Ride as a highlight. On the day, the shared effort pulls everyone closer. You cross the line knowing you have taken part in something that means more than just another distance on your bike computer.
Mini Pearsons sportives, pizza evenings, and regular gravel rides
Not every special ride has to be huge. The two mini Pearsons sportives are friendly challenges that feel big enough to get you excited but small enough to stay welcoming. You get clear routes, marked or well-briefed, with support on hand from the club and store.
Member Perks: Real Benefits That Help You Ride More and Spend Less
You join a Cycle club for the people and the rides, but the smart perks matter too. When your bike is looked after, your routes are planned, and your progress has a clear path, it becomes much easier to ride more often and enjoy every mile.
VeloRunner Cycle Club is set up so that your membership gives you real, everyday value, not just a logo on your jersey.
Half-price Silver service to keep your bike running smoothly
Nothing kills motivation faster than a noisy chain, soft brakes, or a gear that skips every time you stand up to climb. Regular servicing keeps your bike feeling sharp, but the cost can easily hold you back from booking it in as often as you should.
That is where the half price Silver service perk comes in. A typical Silver service usually covers the key parts that keep you safe and fast:
Brakes inspected and bled if necessary, and pads were inserted and bedded in.
Gears set up indexed with any electronic updates completed, so shifting is smooth, crisp, and quiet.
Drivetrain (chain, cassette, chainrings) cleaned, checked for wear, and re-lubed
Wheels and tires inspected for damage, trued if needed, and set to the right pressure for your weight
Bolts and contact points checked so nothing is loose, creaky, or at risk of failing
Safety check across the whole bike, picking up small issues before they turn into big ones
On a full-price service, you might be tempted to leave things “one more month” and hope for the best. With our first half price, and ongoing 20% off for members, you can book your bike in on a regular cycle, which keeps it running like it should all year.
This has a few big benefits for you:
More confidence on fast descents and wet corners
Fewer mid-ride surprises, like broken chains or slipping gears
A smoother feel that makes every ride more enjoyable
Think of it as an efficiency maximisation giving you all the performance gains of a well-tuned bike all year. You take care of your legs and lungs on the road, and the Silver service takes care of the machine underneath you. The discount means you are far more likely to keep on top of it, which saves money in the long run by catching wear early.
How To Join VeloRunner Cycle Club and Be Part of This New Era
You do not need to jump through hoops to join VeloRunner Cycle Club. The whole setup is built to be friendly, fast, and clear, so you can go from “thinking about it” to having your first ride in the calendar in a single visit or quick online form.
You are not signing up for a stuffy old club. You are joining a modern Cycle club with proper British Cycling registration, a sharp Level Velo jersey, real member perks, and rides that you actually look forwardd to. Just follow the link and drop your details here along with your payments. Or drop down to the store.
What your first ride with VeloRunner Cycle Club will feel like
Your first ride is where everything clicks. The goal is simple: you feel welcome, safe, and part of the group from the moment you roll up.
You arrive at the meeting point and spot the Level Velo jerseys. Someone from the club, often a ride leader, will say hello, ask your name, and check what kind of pace you are comfortable with. If you are new to group riding, they will explain how the ride works, where you are going, and what the plan is if anyone gets tired.
The first few miles usually start steady. The group warms up, people chat, and you get used to riding close to other wheels. Leaders keep an eye on how everyone is doing and call short stops if someone needs a layer off, a drink, or a small adjustment.
Common worries tend to melt away once you are rolling:
“What if I am too slow?”
The club runs no-drop rides, so you are not left on your own. If the pace feels a bit high, leaders will ease it back or suggest a slightly shorter option. The focus is on group riding, not dropping people to prove a point.
“What if I do not know anyone?”
Almost everyone has been the new person at some point. Riders will ask where you usually ride, what bike you are on, and what kind of routes you like. Names start to stick by the first cafe stop.
“What if I make a mistake?”
Group riding has its own rhythm, but nobody expects you to get it all perfect on day one. Leaders give calm tips on signals, spacing, and how to ride smoothly in a bunch. You learn as you go, not in a classroom.
Reintroducing Club Values in a modern Era
Club values used to mean a printed handbook, a committee in a pub, and rules you only heard about when you broke one. Today, your life looks different, your time is tighter, and your riding is mixed across road, gravel, and events. So those old ideas need a reset.
In VeloRunner Cycle Club, the values are simple, visible, and lived on every ride. You feel them in how people speak to you at the start, how groups wait at the top of climbs, and how leaders plan rides with safety and fun in mind.
You are not asked to fit into an old mold. Instead, the club reshapes classic cycling values for a modern era, with a clear focus on respect, inclusivity, and shared adventure.
What club values mean for you today
Club values only matter if you feel them in real situations. For a modern Cycle club, that comes down to a few clear ideas that guide everything.
You can think of the core values like this:
Welcoming: Anyone who loves bikes and wants to ride is invited to join.
Supportive: No-drop rides, patient leaders, and help if you are unsure.
Safe: Clear communication, thought-out routes, and a respect for the road.
Respectful Traditions and Values - Full Mudguards from end of British Summer Time Riders without ride off the back) Carrying yourown tools to fix your bike
Honest: Pace, distance, and routes are shared up front so you know what you are signing up for.
Social: Coffee, pizza evenings, and chat are built into the club, not an afterthought.
These values sit underneath the visible parts you already see, like the jersey, the British Cycling registration, and the calendar full of rides and events. The structure gives the values a backbone, but the people bring them to life.
You notice it when someone checks you are OK after a hard pull, when a faster rider sits back to help you on a climb, or when leaders keep the tone relaxed even on bigger days like the Commonwealth Ride or the Pearsons Store gravel bike two-day bikepacking trip.
Inclusivity without ego in a modern Cycle club
Old-school clubs could feel like closed circles. Fast group at the front, everyone else trying to hang on. That might work for a tiny slice of riders, but it leaves a lot of good people out.
In VeloRunner Cycle Club, inclusivity is not a slogan, it is built into how rides run:
You pick from different pace groups so the ride matches your current level.
No-drop rules mean the group regroups after hills or tricky sections.
New riders are talked to, not ignored, at the meet point and cafe.
You are judged by your attitude, not your watts. If you want to help others, share knowledge, and ride with good manners, you fit in. If you only want to attack, drop everyone, and complain at the cafe, you will feel out of place pretty fast.
Safety, respect, and responsibility on every ride
Modern traffic, busier roads, and bigger groups mean safety is not optional. It is a core value.
The British Cycling registration backs this up with structure, but your day-to-day experience comes from how rides are led and how members behave.
Safety and respect show up in simple habits:
Clear calls and hand signals, used early and often.
Sensible group sizes, not huge packs stretched all over the road.
Leaders who keep things steady through towns, junctions, and narrow lanes.
Respect is not just about cars. It is also how you treat each other. That means:
Waiting at safe spots for any rider who has dropped back.
Checking in on someone who looks like they are struggling.
Giving honest advice kindly, not barking orders.
You also ride with respect for the places you pass through. No gel wrappers dropped on lanes, no loud, rude behavior outside cafes, no blocking the road while you chat at junctions.
This attitude protects the club's good name. It helps you keep doors open with local businesses, event organizers, and communities. When people see a group in matching Level Velo jerseys riding smoothly and politely, it reflects well on every member.
Conclusion
You are stepping into a new era of riding with a Cycle club that feels more inclusive, more social, and more focused on real adventure. With British Cycling registration backing every ride, a sharp new Level Velo designed jersey on your shoulders, special trips like the Pearsons Store gravel bike two-day bikepack, the factory visit, the St Patrick's Day Liverpool Ride with Paul McCartney's house and Strawberry Fields, the Commonwealth Ride, two mini Pearsons Sportifs with pizza evenings, plus regular gravel rides, you get structure and freedom in one place.
You also get real-world value, like the Half Price Silver service that keeps your bike running better for less, and a friendly community that learns your name, not just your average speed. Join VeloRunner Cycle Club, pick one ride from the calendar, and see how fast your idea of cycling can change when you have the right people, support, and stories around you.
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